Know what went live and what happened next.
First check that the placement matches the order. Then review the visits, engagement, and page performance you can measure.
Ask about link trackingSeparate link delivery from campaign performance
The delivery record: what went live?
Start with the article URL, date, destination, wording, and attributes. Compare them with the approved brief and price. These details document the work and help investigate later differences.
Linkaza reviews the published link and checks it daily. Open the article yourself when reviewing wording, images, or reading experience. Link status cannot describe the quality of the whole article.
The performance record: what happened on your site?
Use your analytics for referral visits, engagement, and inquiries attributable to a known source. Use Search Console for available search clicks, impressions, queries, and page data.
Do not compare a publisher’s total traffic with your referrals as though they were the same audience. An improvement after one placement does not prove its cause. Record the comparison period and other website changes.
When the evidence is limited
Record the outcome and its limits: no visible referrals, few visits, or overlap with another campaign. Check delivery and the destination before interpreting the effect. More observation may be needed before expanding.
Keep the same records in the next report so the work stays comparable. This page helps you measure in your own tools; it does not imply Linkaza automatically combines all conversion and search data in one dashboard.
| Record | Example data | What it can establish |
|---|---|---|
| Delivery | Publishing URL, wording, attributes | Work delivered, not promised rankings |
| Referral | Visits and engagement from a known source | Not the article’s entire readership |
| Search | Search Console clicks and impressions | Results also affected by other changes |
| Cost | Publication, writing, and team time | Return needs sales and attribution evidence |
Questions to help you decide
Is a tool score a Google result?
No. A check describes what the tool inspected at a particular time. Use Search Console for available information about your site in search.
What should I do if the link changes?
Open the page, record where it changed and its current destination, then send those details through the order rather than a general description.
Check the article and link
Linkaza reviews the link after publication and checks it daily. Open the article yourself to review the wording, destination, and agreed attributes. Send any differences through the order page.
Open your website’s measurement tools
Review referral visits, engagement, and conversions in your analytics tool. In Search Console, follow search clicks, impressions, and queries for the destination page.
Record the publication date and cost
Keep the article URL, publication date, destination, and full order cost. Those details let you confirm what you bought and compare placement costs later.
Review what visitors find
If visits arrive without inquiries, check the page they reach. Does it explain the offer, work on a phone, and make the next step easy to find?
Compare defined periods
Record content updates, other campaigns, and seasonal changes during the reporting period. A search improvement after publication is not enough to attribute the result to one link. Read it alongside other website changes.
Find a publisher and review the offer.
Compare language, traffic, and prices, then place your backlink or guest post order from a free account.
Create a free accountReview publishers and offer terms before ordering