A shorter shortlist. A clearer recommendation.
Your time matters most when assessing the client’s site, choosing a publisher, and shaping the topic. Set the exclusions first, then read the sites that remain.
Build your publisher shortlistTurn a publisher review into a recommendation the client can use
Review the destination and opportunity separately
First inspect the client’s page: the question it answers, clarity of the offer, and mobile usability. If it needs work, state that before recommending outside publication. The client can then choose where spending should begin.
Next review the publisher. Record why its readers fit, the traffic source and period, and what your article would contribute. Keep rejection reasons for sites likely to appear in later searches too.
Give a finding and a decision
Instead of forwarding a metric list, explain what you observed and the action it supports. For example, a site may cover the client’s topic in the right language while its writing cost remains unclear. Ask the Linkaza team before ordering.
Missing information is not zero, and a personal preference is not a Google metric. Use the quality standards and distinguish measured traffic from external estimates.
Leave a record for the next campaign
When the article is live, compare destination, wording, and attributes with the brief. Record price, date, and observations. Keep what you learned about the publisher beside the reason you recommended it.
Use that record next time, then recheck current data and terms. Acceptance in an earlier campaign is not permanent approval for every client or topic.
| Field | What it records |
|---|---|
| Finding | What you observed on the site or offer |
| Evidence | Data source or an article example |
| Decision | Accept, reject, or ask for clarification |
| Review | What you will verify after publication |
Questions to help you decide
Is a low DR enough to reject a site?
No. Review subject, audience, data, and terms together. The recommendation should explain the fit to the client.
What if the available information is insufficient?
Write down the missing question and ask the Linkaza team. Defer the purchase when the answer could change site suitability or cost.
Rule out poor fits early
Set the language, market, subject, and price range. Open sites that meet those requirements and read their articles before building the client’s shortlist.
Review the destination page
Does it answer the reader’s question? Does it work well on a phone? Fix content or usability problems that could interrupt a visit from the published article.
Use competitors to find possible publishers
Review the sites that cover competitors and the topics they discuss. Look for a readership relevant to your client, then decide whether you have a useful article for that publication.
Record why you accepted or rejected a site
A high DR can sit beside the wrong language or subject. Keep the reason with the site details so the client can follow your recommendation when reviewing it later.
Check delivery against the brief
After publication, review the paragraph, anchor text, destination, and agreed attributes. Your order keeps the messages and details together. Linkaza verifies the link and checks it daily.
Find a publisher and review the offer.
Compare language, traffic, and prices, then place your backlink or guest post order from a free account.
Create a free accountReview publishers and offer terms before ordering