The SEO checklist: clear steps you complete for each site
SEO steps in the order a site is built. Open a step to see why it matters and how to do it, then mark it done for your website.
How to use the checklist
- 1
Add your website
Create a free account and add your site. Each website has its own checklist, so you can follow several without mixing their progress.
- 2
Open a step and do it
Every step has a short explanation: why it matters, how to do it, and a tool that helps when there is one.
- 3
Set each step's status
Done, in progress, or doesn't apply to your site. A step that doesn't apply isn't counted against you, so the progress bar stays honest.
Where do I start?
Start with foundations and technical SEO: excellent content is no use if Google can't index it. Then keywords and pages, then content and links. Or press “What to do next” to see the steps that change the most for the least effort.
Impact and effort
Every step carries an estimate of its impact and of the effort it takes. It is a general estimate that helps you set priorities, and it can differ with the state of your site.
A checklist per website
An agency, or the owner of several sites? Add each one by name. Each keeps its own progress, in the SEO checklist and in the free backlink list.
Free backlinksFrequently asked questions
01Is the SEO checklist free?
Yes. The first sections are open without signing up; the other sections and saved progress per website need a free Linkaza account.
02Do I need technical skills?
A site owner can do most steps alone, and each step explains how. Some technical steps, such as improving speed, may need a developer.
03What does “Doesn't apply” mean?
That the step doesn't suit your site, like the local SEO steps for a site that doesn't serve a particular area. Such steps are left out of your progress percentage.
04Is my progress saved?
Without an account your ticks stay in this browser only. After you sign in they are saved to your account per website, and the ticks you made before signing up move with you.
05Does finishing the checklist guarantee top rankings?
Nobody can guarantee a position in search results. The checklist gathers the practices search engines recommend, and completing it puts your site on a sound footing.
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