Campaign strategy

Give every link a place in the plan.

Let a clear strategy guide publisher selection: where should you appear, who should you reach and what should you say?

Start planning your campaign
01 / LINKAZA

Prioritize pages with a purpose

Start with complete pages that serve a clear goal. Record the audience, subject and intended outcome for each one. Identify on-site improvements needed before investing in outside placements.

02 / LINKAZA

Interpret the competitor gap

Look at where competitors appear and how they share expertise. Find under-served topics or audiences, and assess each opportunity independently instead of copying every referring domain.

03 / LINKAZA

Group keywords by search intent

Separate commercial terms such as buy backlinks and guest posting service from educational terms such as what are backlinks or backlink checker. Commercial pages need offer clarity. Educational pages need patient explanation.

04 / LINKAZA

Build the internal silo first

Connect marketplace, pricing and how-it-works pages with guides and solution pages. This helps users move from question to decision and helps search engines understand how the pages relate.

05 / LINKAZA

Stage the work and review decisions

Map publishers, article angles and costs, then publish at a pace your team can brief and review properly. Let the evidence improve your next choices rather than aiming for a supposedly ideal link count.

A goal for every destinationAudience-led opportunity analysisA clear internal siloA budget you can review
START WITH THE MARKETPLACE

Choose the publisher before you order.

Compare publishers, prices and placement terms, then submit your order from the Linkaza dashboard.

Create your accountReview publishers and offer terms before ordering